Here’s an old video clip from Frank Kern that might help you better appeal to businesses you speak with.
The big things to take away from these videos is that you need to always think “what are my prospective clients looking to achieve” and then brainstorm ways that you can help move them towards that goal (or generate results) WITHOUT them having to pay you.
By getting them profitable results in advance, using just free strategies you have shared with them, they will be MUCH more receptive to additional PAID strategies you recommend to provide further results!
Check the videos out to get truly understand what I mean =)
Tags: advance, clients, deals, lead, money, prospects, results, sales
Leave A Reply (3 comments So Far)
Wyteria Jacobo
373 days ago
Another just in time tip, Dexx.Thanks! Sometimes I find it hard to strike that balance between giving value and being ripped off by prospects who mistake my business for a charity
Greg Vinson
430 days ago
Nice-there’s definitely a reason Frank has such huge success, and his sales videos always demonstrate it. I’d love to hear some other people’s ideas about how this might work in gaining offline clients.
Maybe something as simple as adding some buying keywords to their site, and showing them how to get ranked for their new keywords. Or building them a quick facebook page with a freebie in exchange for “likes”-or change the colors on their site, if they are using something awful, like light text against a dark background? I guess you could start just about anywhere with what they are lacking.
Terry Steffen
486 days ago
Dexx-
Thanks for posting this. I’d seen this before, but hadn’t thought about using it with offline clients. It sounds like such a simple and effective way to add value without resorting to the hard sell.