Almost forty years ago advertising legend David Ogilvy recorded a brief, 7 minute, video on the challenge we face as marketers in helping local businesses obtain better results in their marketing efforts.
Today, four decades later, his advice and strategies are even more needed–and more true–than ever before.
Watch the below video to listen to the magical advice that has fueled generations of marketers before us, and take to heart his secret weapon for marketing success–use it to your advantage–and let’s work together to protect small businesses from the “advertising scam” they are currently being brainwashed by!
Leave a comment below with what you think of David’s timeless advice!
Leave A Reply (4 comments So Far)
Eric Schwarzer
91 days ago
Very cool. He’d be at home on the web today.
Tiff
211 days ago
Hey Dexx, almost seemed kinda creepy… like he was talking to all of us today! …remarkable insights from a remarkable individual!
Thank you,
Tiff
DL
264 days ago
Hey Dexx, thanks for the video. It’s pretty wild that the film was shot a few decades ago, and still timeless.
Today, I talk with my clients about the difference between branding and direct marketing. There’s a fit for both today depending on the product, their market and a host of other variables. That’s when our knowledge+experience=wisdom and we can help our clients figure out the best approaches to use to help them generate more business.
Regards,
DL
Manjit
264 days ago
Awesome advice by a true legend! Nice Find Dexx. I would love to have a copy of his direct mail letter to his old business prospects, that would be a real find, wouldn’t it? Try and dig that one up next Dexx ok?!?! LOL!
Keep these tips coming man! I find them really inspiring and they’re exactly what we need to learn as offline consultants.
Cheers again man.