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From the Desk of Dexx Williams
Owner of the OfflineToolkit.com
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-David”

Couple questions for you…
Are you currently new to Offline Marketing / Consulting and looking for a way to get business owners excited to have you work with them?
Do you currently offer a free report, or service, in exchange for business owners providing their email address…but don’t have any information to provide in the follow-up with those valuable leads?
Are you afraid of cold calling, or want to avoid it at all costs, but aren’t sure how you can still close sales without doing so?
Well you aren’t alone!
When I first started out with Offline Consulting, I wasn’t quite sure the best route to go in obtaining clients, but eventually figured out that having the businesses chase me led to the best results!
I tried the generic emails, the flipping through phone books, and even walking in to businesses to speak with the owners…and got decent results…but I wanted something better!
That is when I decided to offer free reports to business owners, in exchange for them providing their email addresses, so that I could build a list of targeted prospects to contact!
Turns out “what should happen,” and “what does happen,” are too very different things it seems.
You see, I was able to start collecting emails of interested business owners, but once they received their report…I quickly realized I had nothing else to offer them!
Sure I did the typical “follow up” email to see if they had any questions, and to offer my services, but those emails often went unanswered and ignored.
The business owners felt they had gotten their milk, so why buy the cow?
Everyone talks about “the fortune is in the follow up” and “the money is in the list,” but all of that doesn’t matter if the content of your messages is garbage!
I realized that if I wanted to have any chance of closing clients, I would need to have more than just one or two contacts with them, I would need to have multiple contacts with them, to make sure they see the benefits of what I can provide them.
After all, if I can provide them free content that they find useful, and beneficial, why wouldn’t they want to learn more from the person providing the usual information!
So I searched the internet for PLR articles, books, any sort of content which I could use to form the basis of a series of valuable content to provide these hot prospects before they got cold!
The ‘World Wide Web’ definitely applies to most PLR products, as they are so old and outdated that they must be covered in virtual cobwebs!
I purchased various article packs and reports, but still all I found were poorly written (or obviously outsourced to the lowest bidder) PLR content that would be EMBARRASSING to provide to potential clients!
There was no way I was going to even bother spending hours revamping such horribly put together products, just to have a semi-decent framework to use for my own email follow-up series.
~Iris”

Now I can do more important stuff like filling funnel.”
I’m really fussy about who I let write for me as I won’t ever send out anything sub-standard if it has my name attached.
Your package does the business – I will make a few tweaks (like putting in UK English spellings and idioms), but really they could be used as is. You have saved me a lot of time and thought!
Many thanks
Jacqui”


I decided, I was wasting enough time and money on low-quality products, and if I wanted something done right…I’d have to do it myself!
So I created a 15-Part email follow-up series, that is delivered at one week intervals, after a lead has opted-in to download whatever free report I offered to give them.
However, I didn’t want to just create a “pitch-fest” email series, the kind that marketers are bombarded by daily from the “Gurus” pitching the latest affiliate products…
No.
I wanted something different…I wanted a sequence of emails that left the lead excited and looking forward to my next email!
You see, when I had purchased the other PLR email products, I noticed they were very focused on convincing the reader to buy whatever products and services were being discussed in the email.
“Why Google Is Important” type emails, would very clearly focus on trying to convince the reader that they should buy the senders “SEO Services” to be #1 on Google!
No meat or benefits, just a pitch to buy SEO services to be #1!!
Have you used such emails? You know what they remind me of? The typical SPAM emails I get myself! (Do you know the ones I speak of?)
Or perhaps there’s the email packs that will discuss the “benefits” of Video Marketing or Pay-Per-Click Marketing…and then by the end of EVERY email is a HARD SELL to purchase the services of the sender to help them do whatever the email talked about.
I don’t know about you, but I know I wouldn’t buy from an email like that…so why would my business prospects buy from one?
I decided to create a series of emails that would educate, and explain, the benefits of various marketing topics, but also how the business owner can implement the strategies IMMEDIATELY.
No information held back, I tell them like it is!
Why?
Because I’m confident that the business owner will still have questions, or need further advice, and the strategic goal of these emails is to get the business owner to CONTACT ME.
Even if it s just to answer a question, or clarify how they can create a marketing plan, I want the business owner to feel comfortable to ask for my help.
Which allows me to form a relationship, and even book a meeting to talk face-to-face about what marketing needs the business has.
If you are looking for a tool that will get your foot in the door, and face-to-face with a business owner to provide your initial marketing consultations…this is the tool for you!
So what IS included?
Q: Can I add my name and contact information to the emails, to claim as my own?
A: But of course! These emails come with Private Label Rights, so you can claim the content within it as your own to edit and do as you please*
*Q: Can I re-sell or give away this product to my membership, lists, etc.
A: Unfortunately no, this product is for your own business’ use and is not allowed to be resold, or given away, however you can use the emails as content for YOUR website and article promotion needs.
Q: Can I see an example email? Can I get a refund if I don’t like your style?
A: Unfortunately given the nature of this tool, and the fact that it would be too prone to “serial refunder abuse,” there will be no refunds on this product.
However, those that have purchased from me before know I provide quality tools, and tools that I also use myself in my business, and I have no doubt you will be more than satisfied given the low cost of this tool!
Q: Couldn’t I just create my own follow-up series?
A: Of course you can! All the power to you!
This is a tool for those that want an email series that they can start using today that will get them excited prospects and qualified leads.
If you wish to take the time to do this yourself, then there is definitely nothing wrong with that, just remember that “time is money” too! =)

It will definitely cause them to think about the topic of each email and this is where you can *customize* each one to your own services. So if you offer SEO you could add a call to action how SEO could help them or if you offer Social Marketing, SEM, etc. you could custom tailor your call to action to get an even higher response rate to your email sequence. Just keep it simple so it doesn’t sound like a sales pitch! You want to build the relationship with your potential customer by offering good info, not just a pitchfest
These emails are definitely different from all the other Offline PLR articles out there. They are well written and perfect for the small business owner because they are written in a style that the local business owner can relate too…I just saved a lot of time trying to write something like this myself. They are the perfect starting point and can easily be customized add your own “call to action” statements.”

These emails will save me a lot of time, energy, effort and money and at the same time take a load off my “to do list”.
This is not only actionable now but I’m about to upload these and start using them.
Thanks for a great offer brother!
Randy”

Given the package being provided here, it is basically a no-brainer that you will see results, and you will receive a product that will establish you as marketing authority with your prospects.
So the choice is yours…but time is ticking!
This tool has already gone up in price several times, and may go up again at any time without any notice…so if you’re sitting on the fence, you might want to hurry before the next price increase occurs!
(though it will still be a great value)
Listen, time IS money…and you can either try and “save money” by spending hours (if not days) researching various topics to write about, organizing them into a structured series, and then testing the response rate you get from them yourself…
Or you could invest the equivalent of nice meal out on the town to greatly increase your business’ efficiency and build powerful long-term relationships with prospects (and their referrals)

The question is really: “What is your time worth to your business?”
If it’s more than $10 per hour then…unless you plan to research, write, and spin your own email series within three hours… you will be at a great disadvantage to try and save a couple bucks writing this all yourself!
See you inside!
Dexx Williams
The Offline Toolkit
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PS – Why put up with low-quality, aggressive PLR material that won’t generate your business any profits. Access this high-quality, low cost, relationship-oriented follow-up series to turn prospects into paychecks at the current low price!